As Per Who I Be: The Truth About Business and Hustle

## Business and Enterprise: As Per Who I Be

Business is not beans. Let's start there. Some people look at "entrepreneurship" and think it's all about wearing fancy suits, carrying MacBooks, and saying "synergy" every five minutes. My brother, my sister, na lie. Business is both sweet and bitter, just like suya with a little too much pepper. It's a journey of ups and downs, filled with both laughter and tears.

See, as per who I be, I believe business is like planting corn. You don’t just throw the seed in the ground and run back home to gist with your friends. No. You water it, weed it, guard it against goats, and pray the rain falls on time. In the same way, enterprise isn’t just about starting—anybody can start. The real test is staying.

But let's not deceive ourselves: money is the blood of business. Passion is good, very good, but if passion no see cash, na motivational speaker you go turn overnight. That’s why real enterprise needs balance. You must mix vision with calculation, add creativity with strategy, and season it all with a good dose of wisdom.

Another thing? Customer na king o! But let me tell you the truth—they can also be comedians. One day, a client will say, “I love your work!” and the next day, they’ll price you like okrika jeans. Don't vex. It's all part of the game. Learn to smile, explain your value, and keep moving. Business is like marriage—patience will save you from high blood pressure.

And please, don’t be afraid of failure. In fact, carry it like a trophy. Failure is not the opposite of success; it’s part of the recipe. Ask any big man you admire today; behind their success story is a graveyard of failed attempts. The difference is they didn’t stop at the graveyard; they kept walking till they reached the city of profit.

So, as per who I be, I’ll say this: business and enterprise are not for the faint-hearted. But they are for dreamers who are bold enough to take risks, laugh at their mistakes, learn from them, and try again. If you can survive small embarrassment, delayed payments, and the occasional “God bless you” instead of balance, then you’re already in the school of greatness.

Because at the end of the day, business is not just about making money—it’s about building something that outlives you. Something that shouts to the world: “I was here. I built. I contributed. I mattered.”

So go out there, start that hustle, and remember: enterprise na marathon, no be 100-meter dash. Move steady, move smart, and always keep your sense of humor—it will save you when nothing else can.

Written by Joshua Olarinde